Social Fitness is The Missing Link in Adult Wellbeing
Over the last generations, the wellness industry has centered on physical output, miles, reps, calories burned, performance tracked, and goals measured. Yet despite the explosion of fitness options, adults are reporting record levels of loneliness,
Read MoreBeyond Reps: Why the Future of Wellness Is Human
For years, the fitness world revolved around output—reps, miles, calories, and performance. But as adults navigate a culture shaped by anxiety, emotional fatigue, and rising disconnection, one truth has become impossible to ignore: doing more isn’t making us feel better.
Read MoreWhy SOZO Will Redefine the Health Club Industry
Everywhere I go, airports, restaurants, offices, even neighborhood sidewalks, I see the same expression on the faces of adults of all ages. A quiet heaviness. A sense of strain. A feeling that life has become more complicated, more pressured, more isolating.
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