INDUSTRY INSIGHTS
Insights That StrengthenHow We Live & Connect
Industry Insights is SOZO’s home for the ideas of transforming today’s wellbeing. Here, we explore the trends, research, and cultural shifts, redefining how adults move, connect, and feel well. From expert perspectives to thought-leadership articles and relevant industry stories, this is where the future of wellness comes into focus, through the lens of connection, belonging, and whole-person vitality.
New Recovery Restorative Spaces Are Shaping the Future
The wellness industry focused almost entirely on output, work harder, lifting heavier, burn more calories,…
Beyond Reps: Why the Future of Wellness Is Human
For years, the fitness world revolved around output—reps, miles, calories, and performance. But as adults…
Why SOZO Will Redefine the Health Club Industry
Everywhere I go, airports, restaurants, offices, even neighborhood sidewalks, I see the same expression on…